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WHO SAID ADVERTISING CAN’T BREAK THROUGH THE CLUTTER?

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Aug 14, 2007 -



Innovative Ideas for B2B Technology Marketers


Wednesday, August 08, 2007


Who said advertising can’t break through the clutter?


I took my two boys (ages 8 and 12) to a Triple-A baseball game recently, and I was impressed by the amount of fan interactivity and the superb integration efforts of some advertisers.

Example 1: The announcer called out a car license plate (as routinely happens), leading some fan to think he or she had left the lights on. But in a surprise twist, the announcer said: “Congratulations. Your car was voted the dirtiest in the parking lot, so Splash Car Wash is giving you a free car wash.”

Now that broke through the clutter in my mind and got my attention. But that’s not all.

Example 2: The announcer called out a seat number. Instead of offering the fan a free jug of windshield washer fluid, he said “Congratulations your seat is being upgraded by OptiCare, which also is giving you a free eye exam. Meantime you can see the game better from up close.” Again, breaking through the clutter with a well-integrated advertisement.

But that's still not all.

Example 3: The announcer called a lady onto the top of the third base dugout and presented her with a nice bouquet of flowers. The announcer said “Congratulations. You have been selected as the Queen of tonight’s baseball game, and these flowers are from City Line Florist.” Another surprise ending and another memorable advertisement.

Where’s the buzz? 3 for 3. I remembered every one of the advertisers' names, even after a beer at the game. That hands down beats any Super Bowl ad I have ever seen. Simply put, these regional advertisers deserve a lot of credit for knowing their audience and finding a good offer – an offer that probably doesn’t cost them very much, but buys them huge awareness in their target audience. Nicely done!


 


 


 




posted by Paul Dunay  


 

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City Line Florist, Inc is owned & operated by the Roehrich Family since 1918. We are a local flower shop that cares about every customer. Your order is created by us and hand-delivered by us to Trumbull, Stratford, Milford, Shelton, Huntington, Fairfield & Monroe, Connecticut. We have developed a network of Premium florist through out the nation allowing us to send your floral gift anywhere.

LOCATION

City Line Florist is a Trumbull Connecticut florist owned and operated by the same family since 1918. Same day local hand-delivery to Trumbull, Fairfield, Milford, Stratford, Shelton, Monroe, Bridgeport, Tashua, Nichols, Lordship, Huntington, White Hills, Devon, Orange, Ct. Trumbull florist, Fairfield florist, Milford florist , Stratford florist, Shelton florist, Monroe florist, Bridgeport florist, Tashua florist, Nichols florist, Lordship florist, Huntington florist , White Hills florist, Devon florist, Orange florist. Hand-delivery Funeral Flowers to the following local funeral homes located in Trumbull, Fairfield, Stratford, Bridgeport, Monroe, Milford, Shelton, Ansonia, Derby, Westport, & Newtown Connecticut. We hand-delivery Funeral Flowers to the following local funeral homes located in Trumbull, Fairfield, Stratford, Bridgeport, Monroe, Milford, Shelton, Ansonia, Derby, Westport, & Newtown Connecticut. We can also deliver nation-wide through our florist network of the nations premier florists to out of area funeral homes at the same cost. Abriola Parkview Funeral Home, 419 White Plains Rd., Trumbull, Ct. 06611 203-373-1013, Cyril F Mullins Funeral Homes, 399 White Plains Rd, Trumbull, Ct 06611 203-372-6543 & 1640 Boston Ave, Bridgeport, CT 06610 203-334-5090, Adzima Funeral Home, 50 Paradise Green Pl, Stratford, Ct 06614, 203-375-2200, Redgate-Hennessey Funeral Directors,4 Gorham Pl, Trumbull, Ct 06611 203-372-3587, Larson Funeral Home 2496 North Ave, Bridgeport, Ct 06604 203-335-2342, Commerce Hill Funeral Home,4798 Main St, Bridgeport, Ct 06606 203-371-1966, Dennis & D'Arcy/Abriola & Kelemen Funeral Home, 2611 Main St, Stratford, Ct 06615 203-375-0798, Galello-Luchansky Funeral Home, 2220 Main St, Stratford, Ct 06615 203-378-6097, William R McDonald Funeral Home, 2591 Main St, Stratford, Ct 06615 203-375-0758 , Pistey Funeral Home, 2155 Main St, Stratford, Ct 06615 203-378-8879, Radozycki Funeral Home, 305 Pulaski St, Bridgeport, Ct 06608 203-333-0906, Parente-Lauro Funeral Home, 559 Washington Ave, Bridgeport, Ct 06604 203-579-1494, Baker-Isaac Funeral Service, 985 Stratford Ave, Bridgeport, Ct 06607 203-333-0468, George J Peterson Funeral Home, 1041 Noble Ave, Bridgeport, Ct 06608 203-384-8735, Morton's Mortuary, 25 Margaret Morton Ln, Bridgeport, Ct 06607 203-576-0326, Funeraria Luz de Paz 426 E Washington Ave, Bridgeport, Ct 06608 203-330-8081, Spadaccino & Gallagher Community Funeral Home315 Monroe Tpke, Monroe, Ct 06468 203-445-8500, Riverview Funeral Home390 River Rd, Shelton, Ct 06484 203-924-6800, James T Toohey & Son Funeral Home, 92 Howe Ave, Shelton, Ct 06484 203-924-9056, Edward F Adzima Funeral Home, 253 Elizabeth St, Derby, Ct 06418 203-735-0111, John T Bennett Funeral Home, 91 N Cliff St, Ansonia, Ct 06401 203-735-1578, Spinelli-Ricciuti Funeral Home62 Beaver St, Ansonia, Ct 06401 203-735-1585, Hylwa-Wakelee Memorial Funeral Home167 Wakelee Ave, Ansonia, Ct 06401 203-734-1490, Smith & Sefcik Funeral Home135 Broad St, Milford, Ct 06460 203-874-2588, Cody-White Funeral Home107 Broad St, Milford, Ct 06460 203-874-0268, Gregory F Doyle Funeral Home, 291 Bridgeport Ave, Milford, Ct 06460 203-874-5641, Lesko-Polke Funeral Home" 1209 Post Rd, Fairfield, Ct 06824 203-256-8988, Spear-Miller Funeral Home, 39 S Benson Rd, Fairfield, Ct 06824 203-259-0824, Shaughnessey-Banks Funeral Home, 50 Reef rd, Fairfield, Ct 06824 203-255-1031, Dougiello Fairfield Funeral Home, 36 S Pine Creek Rd, Fairfield, Ct 06824 203-259-9466, Harding-Lewis Funeral Home, 210 Post Rd E, Westport, Ct 06880 203-227-3458, Honan Funeral Home58 Main St, Newtown,Ct 06470 203-426-2751, Trumbull Florist, Dramatic Flowers.com , City Line Flowers, Local Hospitals/Rehab/Nursing Homes: Bridgeport Hospital, St Vincent's Medical Center, Lord Chamberlain Nursing & Rehabilitation Center, Middlebrook Farms at Trumbull , Maefair Health Care Center , Spring Meadows Trumbull , St. Joseph's Manor Care and Rehabilitation Center, Teresian Towers, Atria, Astoria Park, Bridgeport Health Care Center, Bridgeport Manor, Cambridge Manor, The Carolton Chronic & Convalescent Hospital , Carriage Green at Milford, Connecticut Health Care of Southport (Southport Manor), Jewish Home for the Elderly, The Watermark @ 3030 Park , Northbridge Health Care Center, Shelton Lakes Apple Rehab, Gardner Heights Health Care Center, Hewitt Health & Rehab Center, Bishop Wicke at Wesley Village, Crosby Commons, Milford Health Care, and Marshall Lane Manor. Featuring VeriFlora Certified Sustainably Grown, and upscale Dramatic Flowers.com, as well as a wide variety of seasonal flowers Autumn flowers , Green plants ,Celebration flowers , Christmas flowers, anniversary flowers , Roses , Anniversary flowers , dish gardens, blooming plants, Cut Orchids , Fruit Baskets , Gourmet Baskets , specialty keepsake vase. We provide the best quality flowers & plants grown with Outstanding customer service. Our talented designers are dedicated to exceeding your expectations on each and every order. We are known for our Funeral Flowers to comfort the family. We have provided been providing Wedding flowers to generations of Brides since 1918. Location, 2978 Nichols Avenue. Trumbull, Connecticut 06611