Our History

A Hundred Years of Excellence

In 1918, Charles F. Roehrich returned from serving in WWI to found City Line Florist, but his connection to floral work had begun long before that. The Roehrich family had been growing plants on their farm since the 19th century, sending them off on the train to New York City. Charles decided to put his horticulture background to good use, borrowing a horse and wagon and creating a kind of flower pushcart. Many soldiers had not been as fortunate as he had, and the need for funeral and cemetery flowers was high.

Eventually, the pushcart rolled to a stop: Charles had settled on a physical location in Bridgeport on Reydell Street. It was on the city line between Stratford and Bridgeport, to be exact, right next to the trolley station. In a stroke of genius, Charles decided to call his shop "City Line Florist." It was what the sign that illuminated the trolley at night read, and a great bit of free advertising for the burgeoning shop.

In the 1950s, Charles' son Robert (Bob) took over. Then came his children, Susan and Carl. Today, Nicole Palazzo marks the fourth generation of Roehrich's who have steered the shop through a century. She, like the rest of her family, was destined to work in the industry, all of them steeped in a culture of growing and sharing flowers. Nicole remembers her grandfather designing with them on the main bench. He was then and remains now the face of the store, the one who solidly established City Line's legacy.

After 57 years in Bridgeport, City Line Florist has made its home in Trumbull for almost as long. Situated in a renovated barn with roots as old as America's, the Roehrich family greets the same customers who have been coming for generations and happily welcomes the new ones.

Awards & Accolades

  • Society of American Florists Centennial Award, 2018
  • Trumbull Small Business Success Award, 2018
  • Nicole Palazzo named "35 under 35" by Florists' Review, 2018
  • Top 50 & Top 100 Teleflora Florist
  • Voted "Best Florist in Fairfield County" by Fairfield Weekly
  • Voted "Best Place to Buy a Unique Gift" by Fairfield Weekly
  • Robert Roehrich named Connecticut Florist of the Year by Connecticut Florists Association, 2005